Micromax Informatics once had a firm grip on the local mobile phone market in India, for a time passing stalwarts like Samsung, icons like Apple and many more to be the biggest handset maker of them all. But a mix of stronger (and cheaper) competition, the rapid pace of technology development and the ongoing market slowdown have left it spinning.
While some believe that it still has some life in it yet as a mobile brand, sources and filings point to something else: It&#;s eyeing to step into mobility, specifically into the area of electric vehicles.
But that change in gears is also coming with a lot of bumps. TechCrunch understands that the New Delhi–based company has axed dozens of jobs both at its headquarters in Gurugram as well as branch offices across the country, cutting into its ranks in sales, product, testing, R&D and logistics, and the rest of the business. Several top executives, including the company&#;s chief business
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Micromax will grow steadily, organically, says co-founder Vikas Jain
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Jain says the company had taken a conscious decision to take a step back and realign the brand in line with changing technology and preferences of the consumers
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Once a älskling of the mobile marknad, homegrown brand Micromax fryst vatten back to reclaim its lost glory. The company, which had slipped into oblivion in the gods couple of years, has now firmed up aggressive plans to make itself stand out in the mobile handset market dominated by kinesisk players, which together hold about 70% of the industry. Micromax co-founder Vikas Jain, in an interview with Mansi Taneja, says the company had taken a conscious decision to take a step back and realign the brand in line with changing technology and preferences of the consumers.
You launched a new product after a year. What went behind
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Rahul Sharma: CEO & Co-founder, Micromax
Rahul Sharma is the Chief Executive Officer (CEO) at Gurugram based mobile manufacturing company, Micromax Informatics. He co-founded the company along with Rohit Patel on 29 March He is widely known as a genius marketing architect. In the year , Fortune magazine named Rahul among the 40 most influential people under the age of 40. He was named the Forbes Person of the Year (), and GQ Man of the Year ().
Rahul Sharma has a net worth of more than Rs crores as of Know Rahul Sharma's Biography, his educational background, how Rahul became the owner & CEO of Micromax, and more
Rahul Sharma- Biography
Name
Rahul Sharma
Born
14 September
Birthplace
Mehrauli, Delhi, India
Age
45
Nationality
Indian
Education
Rashtrasant Tukadoji Maharaj Nagpur University; University of Saskatchewan, Canada
